OVERVIEW
On Saturday, July 22, 2006 from 11:00 – 4:00 pm in the former Hecht’s building of Cloverleaf Mall, Comcast and the VA Hispanic Chamber of Commerce will present Feria de la Oportunidad for the Hispanic community of Metro Richmond. Feria de la Oportunidad, a day of opportunity, will consist of a job fair, Hispanic family festival, an information and resource center, public safety tips, health screenings and much more -- something for everyone in the family.

Various employers throughout Richmond will provide employment opportunity information to the parents. The special children’s area will offer activities and games, kid friendly entertainment and give-aways for all. Health care professionals will be on hand to perform health screenings, provide information, and answer questions. Public safety agencies will be available to offer general information and safety tips. In addition, non-profit organizations, financial, religious and educational institutions will be on-site providing details on their unique opportunities. No family festival could be complete without food and music as well.

GOALS
· Provide an informative, fun, family day for the Hispanic population of Metro Richmond.
· Attract over 100 business and organization to provide information regarding their opportunities, service, and programs targeted toward the Hispanic
· Attract over 2,000 potential Hispanic community members which could be potential employees, customers or clients

While all members of the community are invited to enjoy Feria de la Oportunidad, the event is targeted towards the Hispanic/Latino population to provide them with valued information about products, services and job opportunities that the businesses and organization of the Greater Richmond area have to offer the Hispanic community.

VENUE
We were able to secure a venue on the border of Richmond City and Chesterfield County, a location heavily populated with Hispanic families. We wanted to be sure that our target audience would not have to travel far to take advantage of the event. The venue size will allow the event to offer something for everyone. With the use of pipe and drape, the building will be sectioned off to allow space and opportunity for exhibitors/agencies to offer information and provide various services. The venue will consist of the following areas:

Job Fair / Employment
Information / Resource Center
Health Services Area
Education and Kids Area
Public Safety Area
Special Non-Profit Area for Organizations servicing the Hispanic community

The job fair will be a primary focus and attraction of the festival. Participating businesses should have their Human Resources team on site to provide information about the various employment opportunities they have available. We want the job fair portion of the event to have a casual inviting atmosphere. We will market this casual approach to the Hispanic community so that they know the businesses are NOT expecting them to show up in a suit. We encourage employers to participate that have available positions in customer service, labor, drivers, construction, sales and marketing positions, and technicians that are available to Spanish speaking and bi-lingual applicants.

PUBLICITY
Comcast will record a Comcast Local Edition segment with a representative from the VA Hispanic Chamber of Commerce and Comcast to promote the event. Comcast Local Editions are 5 minute informative interviews that appear on CNN Headline News at 24 and 54 minutes past the hour on channel 26 in the Metro Richmond area. In addition to the 5 minute interview, Comcast will run two 30 second cross channel spots, both in English and in Spanish to promote the event (sponsors will be recognized according to level benefit on these spots). Comcast will also utilize its internal mediums such as digital box messaging, Weather Channel crawl and the on hold message customers hear when calling into the call center to promote the event.

Event advertisement will be placed for three consecutive weeks in local Hispanic publications, and for two consecutive weeks in mainstream publications; like the Richmond Times Dispatch, Style Weekly and/or other mainstream media outlets.

In addition the event promotions will be run on Radio Richmond’s, Selecta station for no less than 3 weeks prior to event.

Thank you, VAHCC Sponsors!