About ¿Qué Pasa? Festival


Richmond Virginia is an incredibly creative and inclusive city that loves giving and is quickly rising on the map as a U.S. destination community to work, play and learn. Assist us in putting Richmond, Virginia on the map as the most inclusive and diverse community in the US.


What is happening?

The Virginia Hispanic Foundation, Virginia Hispanic Chamber and Virginia Commonwealth University Da Vinci Center are collaborating in an effort to make a significant impact on the educational future of Hispanic students throughout Virginia.


Get informed!

The Hispanic community is the youngest demographic in the U.S. and continues to be the fastest-growing segment of the labor force. This demographic is challenged with the highest dropout rate putting Hispanic students at risk for larger income gaps, higher unemployment rates, living at poverty level and leading less healthy lifestyles than students completing degree programs.


The Pasaporte A La Educación programs focus on the mechanisms behind these hurdles and have shown success with measurable outcomes. Since its inception, the program is helping to decrease the Hispanic dropout rate and preparing students for the future job market.


To learn more about the educational programs of the Virginia Hispanic Foundation go to https://www.vahf.org


How we plan to make change

Through a community and statewide effort to raise funds for a good cause and to challenge the current World Record for the “Largest Display of Piñatas”.


The collaboration aims to create a community-wide multi-layer fundraising campaign for the Virginia Hispanic Foundation Pasaporte a la Educación Programs at our 17th annual “Que Pasa” festival held along Richmond’s Historic Canal Walks on May 5th, 2018 “Cinco de Mayo”. The festival brings in 16 to 20,000 community members every Spring highlighting and celebrating Virginia’s growing and thriving Hispanic communities. Piñatas will be constructed, donated and transported to the event to be displayed and documented and for evidence collection. After the event, piñatas will then be transported to a local venue and proudly displayed for the community to continue to enjoy. Once exhibits are completed, volunteers organized through VHF, VHC and VCU will fill piñatas with supplies and then donate them to eligible schools, programs and families in the community.


2018 Title Sponsor

Corporate Partners

Main Stage


Pinata Sponsor Silver Level

Festival Sponsor

Pinata Sponsor Bronze Level

Boat Sponsor

 Entertainment Sponsor

Piñata Friend

Media Partners